How to Use Go7 Radar to Find Sales Opportunities and Press Opportunities for Your B2B Company

Quick answer: Go7 Radar finds companies that are likely to buy from you right now, plus press stories and journalist requests you could comment on, and writes the outreach for you. You add your website, confirm who you sell to, then spend around 15 minutes a day reviewing what Radar has found, approving the outreach you like and sending it from your own inbox.

This guide walks through how it works, step by step.

What Radar does

Most B2B prospecting starts with a list of companies that might buy one day. Radar starts with companies showing a reason to buy now.

It looks for two kinds of opportunity:

• Sales opportunities. Companies that match your ideal customer and have just done something that suggests they need what you sell, such as hiring, expanding, appointing a new leader, winning a contract or raising money. These are buying signals.
• Press opportunities. Stories and journalist requests in your space where your comment could get you quoted. Coverage builds the credibility that makes your sales outreach work better.

For each one, Radar explains in plain English why it matters and drafts the message. You stay in control of what gets sent.

Step 1: Sign up and add your website

Create your account and enter your website address. Radar reads your site to understand:

• what you sell
• who you sell to
• the problems you solve
• where you work

From this it builds your business profile, which is what Radar uses to decide which opportunities are relevant to you. It takes a few minutes.

Step 2: Check your business profile and ideal customer

Before your first signals arrive, read through the profile and correct anything that's off. The more accurate it is, the better your signals will be.

Pay most attention to your ideal customer:

• Industries you sell into, and any you want to avoid.
• Company size, for example 10 to 250 employees.
• Locations you cover.
• Who buys, meaning the job titles that usually sign off on what you sell.
• Existing customers and contacts to exclude, so Radar never suggests reaching out to someone you already work with.

A tip: be narrower than feels comfortable. "UK manufacturers with 50 to 250 staff" will give you far better signals than "any UK business".

Step 3: Review your signals

Radar delivers new opportunities to your Signals page and sends you a morning email so you know when they're ready.

Use the Sales and Press tabs to switch between the two kinds of opportunity, or All to see everything.

Each sales opportunity shows:

• The company and why it fits your ideal customer.
• The signal, for example "hiring three sales roles" or "new operations director appointed".
• Why now, a plain-English explanation of why this is a good moment to get in touch.
• A fit score, so you can see the strongest matches first.

Not every signal will be right. That's normal. Skip the ones that don't fit, and the rest of your review gets quicker.

Step 4: Approve your sales outreach

When you find an opportunity worth acting on, Radar finds the right person to contact and a verified email address for them. It then drafts a short first email based on the signal, plus two follow-ups.

Read the draft, change anything you want, and approve it. Good outreach from a signal:

• mentions the signal in the first line
• connects it to a problem you solve
• asks one easy question rather than pushing for a meeting

Our guide to signal-led cold emails has before and after examples.

Once approved, Radar sends through the inbox you've connected:

• Gmail or Google Workspace
• Outlook or Microsoft 365
• Instantly, if you already send cold email there and want to keep using it

Sending happens during working hours on weekdays, and follow-ups stop automatically when someone replies.

Step 5: Use the press opportunities

Press opportunities work differently. There's nobody to email cold. Instead, you're offering a journalist something useful for a story they're already writing.

For each press opportunity, Radar shows the story or request and suggests comment angles based on your business profile. Pick the angle that fits what you genuinely know, write two or three sentences in your own words, and reply quickly. Many requests close the same day.

Keep it short, give a clear opinion or practical tip, and include your name, job title and company. Our guide to getting press coverage in the UK covers how to write responses that get used.

Once you're quoted, use it. A line like "you might have seen our comment in [publication] on this" makes your sales outreach more credible.

Step 6: Track replies in Pipeline

When a prospect replies, the conversation appears in Pipeline, so you can see who's interested and follow up properly. Replies matter more than anything else Radar tracks, because they show which signals and messages are working for your market.

Reply to positive responses quickly, by phone if you can. Interest cools fast.

A 15-minute daily routine

Radar is designed to fit into a short daily habit rather than take over your day:

1. Open the morning email and go to your Signals page.
2. Sales tab, 10 minutes. Skip anything that doesn't fit, edit and approve the rest.
3. Press tab, 5 minutes. Pick one or two press opportunities worth replying to, and reply now if the deadline is today.
4. Check Pipeline for replies and respond the same day.

If you can't do it every day, a few times a week still works. What matters is consistency. Signals are most valuable while they're fresh.

Getting better results over time

• Tighten your ideal customer if you're skipping lots of signals. Too broad a profile is the most common cause of weak matches.
• Edit drafts so they sound like you. Prospects reply to people, not templates.
• Look at which signals get replies. If hiring signals work far better than funding signals for your business, focus on them.
• Use press wins in outreach. Coverage is one of the best credibility boosters there is for a small B2B company.

Who Radar is for

Radar suits founders, small sales teams and agencies selling to other businesses who want a steady flow of timely opportunities without building a data stack or checking a dozen sources by hand. It doesn't replace your CRM. It's where new opportunities come from.

If you'd rather we ran the whole thing for you, our Managed Growth service combines signal-led outreach and digital PR, with meetings booked into your calendar.

Want to see what Radar would find for your business? Join Go7 Radar.

FAQs

What is Go7 Radar? Go7 Radar is software that finds B2B sales opportunities and press opportunities for your business every day, explains why each one matters and drafts the outreach for you.

How does Radar know which companies are relevant to me? It reads your website to build a business profile, which you then check and adjust. It uses your ideal customer, including industries, company size, location and buyer job titles, to decide which signals to show you.

Does Radar send emails automatically? No. You review and approve outreach before it goes out. Once approved, Radar sends from your connected Gmail or Outlook account, or pushes it to Instantly.

Can Radar find press mentions of my company? Radar focuses on press opportunities: stories and journalist requests where you could be quoted. It's built to help you win new coverage rather than monitor existing mentions.

How long does Radar take each day? Around 15 minutes for most users: 10 minutes reviewing and approving sales opportunities, and 5 minutes on press.

Can I use Radar with HubSpot or another CRM? Yes. Radar finds and starts new conversations, and your CRM manages them from there. See our comparison of client acquisition software.