GO7 / FIELD NOTES
Ideas for building intelligent client acquisition.
Practical guides on buying signals, B2B sales, cold email, digital PR and AI-powered client acquisition.GO7 / EDITORIAL
Latest articles
Buying Signals for Recruitment Agencies: How to Win New Clients Before Your Competitors
The buying signals that tell a UK recruitment agency which companies need to hire right now, how to read them, and how to turn them into new client conversations.
Buying Signals for IT MSPs and Cyber Security Firms: How to Find Businesses Ready to Switch
The buying signals that show a business needs IT support or cyber security help right now, how UK MSPs and cyber firms can read them, and how to turn them into sales conversations.
Buying Signals for B2B SaaS: How to Find Companies Ready to Buy Your Software
The buying signals that show a company is ready to buy or switch software, how B2B SaaS teams can read them, and how to turn them into demos and sales conversations.
Buying Signals for Accountancy Firms: How to Win New Business Clients
The buying signals that show a business needs a new accountant or more support, how UK accountancy firms can read them, and how to turn them into client conversations.
Buying Signals for Marketing Agencies: How to Find New Clients Before They Run a Pitch
The buying signals that show a business is about to hire or change a marketing agency, how UK agencies can read them, and how to turn them into new client conversations.
Buying Signals for Suppliers Selling to Retailers: How to Get in Front of Buyers at the Right Time
The buying signals that show a retailer, hotel group or trade buyer is ready for new suppliers, how UK brands and manufacturers can read them, and how to turn them into buyer conversations.
Buying Signals: The Complete Guide for B2B Sales (With 30 Examples)
What buying signals are, 30 real examples B2B teams can act on, and how to turn each one into a sales conversation or press coverage. Written for UK founders and small teams.
Outsourced B2B Lead Generation in the UK: What It Costs and What You Should Get (2026)
What UK businesses pay for outsourced B2B lead generation in 2026: retainers, pay-per-meeting, pay-per-lead and in-house SDRs compared, plus what a good agency should include.
Digital PR for B2B Companies: What It Is, What It Costs and What Results to Expect (UK, 2026)
A plain-English guide to digital PR for UK B2B companies: what it involves, what agencies charge in 2026, realistic timelines, how to measure it and what to watch out for.
Hiring Signals: How to Find Companies Hiring Sales Roles (and Why They're Ready to Buy)
Why job ads are one of the strongest B2B buying signals, what each type of hire tells you, how to read a job ad for sales clues, and how to turn it into a reply.
How to Get Press Coverage for Your Business in the UK (Without a PR Agency)
A practical guide to getting your UK business featured in trade and national press: where to find opportunities, how to write comments journalists use, and what to expect.
Journalist Request Sites in the UK: Where to Find Press Opportunities Every Day (2026)
The best journalist request services and free sources for UK businesses in 2026, what each one costs, which suit B2B, and a 15-minute daily routine for winning coverage.
Outsourced SDR vs In-House SDR vs Agency: UK Cost Comparison (2026)
The real cost of hiring an SDR in the UK in 2026, compared with an outsourced SDR and a managed agency. Full cost breakdown, ramp time, risks and which option fits your business.
Signal-Led Cold Emails: How to Write B2B Emails People Actually Reply To (With Examples)
Why most B2B cold emails get ignored, and how to write signal-led emails that get replies. Six before-and-after examples, subject lines, follow-ups and UK rules.
Cold Email Deliverability in 2026: How to Set Up Domains and Inboxes Properly
A step-by-step guide to cold email deliverability in 2026: separate domains, inbox setup, SPF, DKIM and DMARC, warm-up, sending limits, the latest Gmail and Outlook rules, and how to fix problems.
Best Buying Signal Tools for Small B2B Teams (2026)
An honest comparison of buying signal and intent tools for founders and small B2B teams in 2026: what each one tracks, who it suits, UK coverage and starting prices.
Go7 named finalist in two categories at the Yorkshire Tech Awards 2026
Go7 is a finalist for AI & Data Initiative of the Year and Marketing Tech of the Year at the Yorkshire Tech Awards 2026, ahead of its platform launch.
What Is Autonomous Client Acquisition?
What is autonomous client acquisition? Learn how AI can connect opportunity discovery, business context, execution, attribution and outcome learning across B2B growth.
AI Client Acquisition: From Prospecting to Revenue
A practical guide to AI client acquisition for B2B companies, from prospect discovery and buying signals to AI SDRs, attribution, pipeline and revenue.
AI Sales Agents: What They Are, What They Do and How to Evaluate Them
What are AI sales agents? Learn the main types, how they differ from AI SDRs and assistants, what they can automate, where humans still matter and how to evaluate them.
AI SDR Guide 2026: Capabilities, Cost, ROI and Limitations
What is an AI SDR? Compare capabilities, pricing models, hidden costs, human oversight, ROI and the difference between AI SDRs and broader AI sales agents.
AI Sales Agents for B2B: What They Actually Do, Where They Fail and How to Choose One in 2026
A practical guide to AI sales agents in 2026. Learn what they automate, how they differ from AI SDRs, where they fail and how B2B teams should measure ROI.
AI Agent Orchestration for Sales: Why More Agents Won’t Automatically Create More Pipeline
Learn what AI agent orchestration means in sales, why disconnected agents create agent sprawl and how shared context, governance and feedback loops improve B2B outcomes.
AI Business Development for Recruitment Agencies: 7 Practical Ways to Win More Clients in 2026
Seven practical ways recruitment agencies can use AI for business development in 2026, from CRM reactivation and hiring signals to account research and smarter outreach.